Serenity is an ethical company and thats not just marketing for us, we take it seriously!
So here is what we pledge:
We will never supply products that have been tested on animals, this practice is an utter abomination and it is our view that it MUST stop completely.
Recycling and Waste Reduction is an important part of reducing environmental impact, while we are not perfect in this (yet) it is something we are working hard to improve upon through less packaging, more recyclable materials and reduced carbon footprint.
Social responsibility means supporting smaller businesses, charities and projects. This is something we as a company are actively seeking to be involved with. Feel free to offer suggestions to us!